6 Tips For Writing Great Emails

As we all know, email marketing is not dead. So you blow the dust off the client email list you’ve been gathering and decide to get serious about email marketing. You’ve got your computer fully charged. You’ve got AVID Ad Server to help you insert and manage the ad creatives in your email. You sit…

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AVID Serves Your Ads and Tracks Impressions In Real-Time

In the world of online advertising, ad space is bought and sold in milliseconds. Many affiliates and ad agencies use programmatic buys and real-time bidding platforms to optimize the price they pay for each impression, click, or conversion. The data they rely on to make the decisions on which traffic sources to bid on and which ads are…

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18 Online Advertising Stats [Infographic]

There was a time when online marketing was considered a waste of time and money. The industry was plagued with disruptive pop-up ads that hurt a brand’s image more than helped. In the past 5 years online streaming, faster internet connections, and the ubiquitous smartphone have changed the way people access information and entertainment. Social…

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How to Pick a Winning Traffic Source

Finding a winning traffic source requires patience and commitment. The time spent testing different traffic sources against all of your banners ads, offers, and landing pages is what turns ordinary affiliates into super affiliates…and it’s worth the work. Also, not all traffic sources will work for all verticals. The key to picking a winning traffic source will depend largely on the verticals and…

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Email Marketing is Alive…and Profitable

Thanks to Gmail, we have a “Promotions” Folder where all the emails we receive from email lists or marketing offers are automatically sent. Its not a spam folder because these are lists, for the most part, we opted into from brands we know or want to follow. I usually check my Promotions Folder daily and may click on a…

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Pop-up Blockers: What They Can Teach Us About Ad Blockers

Remember the days when you couldn’t visit a website without being bombarded by at least one pop-up? At the time it was THE advertising method of choice for driving traffic to websites, selling everything from cars to porn (mostly porn). Many web surfers felt that pop-up ads were annoying at best, intrusive and violating at…

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How AVID Ad Server Delivers Rich Media Like a Pro

If you want to make money on the internet, you need to have control over your advertising. From the perspective of an advertiser, you want to make sure that the right ads are being displayed on the right web properties at the right time. And you also want those ads to be delivered as reliably…

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