6 Marketing Lessons We Learned from Pokémon Go

The Pokémon Go sensation is upon us and, for better or worse, it is now a moment in time that will help to define the 2010’s. Whether you believe it or not, this is a fad that – though it will pass – everyone will remember happening. You will remember where you were, what you were doing, how many Pokémon…

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Serve VAST Compliant Video Ads in AVID!

We’ve added more features to AVID this week and they’re HUGE. Each of the new features listed in this post will get its own standalone post and support page that will walk you through all the options for each feature, but here are a few of the highlights: For publishers, AVID can now rotate video ads…

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How Many Impressions are Lost to Ad Blockers?

A big question in the industry is the impact that ad blockers have on impressions, clicks, and, most importantly, conversions. There is always discrepancy between the numbers reported in your DSP and the numbers reported in your ad server, but have you noticed that discrepancy getting bigger? Do we blame the DSP for over reporting,…

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These are the Container Ads You’re Looking For!

Do you wish your ad server had nice container ads? Most ad servers don’t offer a container ad style, and those that do aren’t as nice as AVID. With container ads you can pay for a single ad size and serve multiple ads in the same space. Each impression is tracked individually and can be…

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Why Do Successful Publishers Use an Ad Server

A few weeks ago I saw a post on one of the private marketing forums I use where the poster asked which ad server he should use. There was a poll attached to the post where people could vote for either the ad server they use or recommend. The first thing that shocked me is that for the…

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Are Annoying Ads Good for Business?

ONLINE banner ads are not the advertising industry’s most glorious achievement. From the pop-up to the sudden blast of music, the clickbait to the nonsensically animated gifs, the stroboscope to the advert that simply appears to have a spider scurrying across it, there seems to be no end to the ways in which banner advertisements…

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AVID Ad Server Mobile App Release

The AVID Development team is proud to announce the release of the AVID Ad Server App for both iOS and Android.  Have you ever been out of the office and had something come up where you had to make changes to ads or offers you’re running, right away? Ever been frustrated trying to navigate and…

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The Best Way to Increase Conversions and Simplify Your Display Marketing

Display marketing started in October, 1994 with the first banner ad being placed on an online magazine called hotwired.com. Companies weren’t sure what to make of a graphical web and didn’t know if they even wanted to market to this new “online” population, which was barely two million. Now, 20 years later, it’s estimated that…

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How an AVID Client Generated an Extra $7,812 in 30 Days…Without Spending a Dime on Advertising

Finding the right tools to manage and track your marketing spend is as important as finding the right offers and media channels. A small change in how you use your tools can have a big impact on the success of a campaign – and one tweak with simple AVID features made an affiliate 204 conversions EXTRA…

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Affiliate Summit Recap

We’re back in the office after a very successful Affiliate Summit conference. Overall this conference was the most successful one yet, and we’re sure to be back. We had the chance to meet a lot of our clients face-to-face, and also showcased how robust AVID’s capabilities are with so many publishers, advertisers, agencies, and of…

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