Native Advertising in 2016

Native Advertising: Native advertising is one of the hottest buzz words, and currently one of the most popular topics in digital media today. It is usually used to refer to ads that have the look and feel of the content that surrounds them. Native ads are the wave of the future…74% of all ad revenue…

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Why Use AVID Ad Server?

Having a proper ad server is very important in terms of optimizing your display marketing operations. It really is a best practice to use your own ad server if you run a large volume of ad campaigns, and should be a best practice even on lower volumes as you get started. So let’s dive into…

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6 Marketing Lessons We Learned from Pokémon Go

The Pokémon Go sensation is upon us and, for better or worse, it is now a moment in time that will help to define the 2010’s. Whether you believe it or not, this is a fad that – though it will pass – everyone will remember happening. You will remember where you were, what you were doing, how many Pokémon…

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How Many Impressions are Lost to Ad Blockers?

A big question in the industry is the impact that ad blockers have on impressions, clicks, and, most importantly, conversions. There is always discrepancy between the numbers reported in your DSP and the numbers reported in your ad server, but have you noticed that discrepancy getting bigger? Do we blame the DSP for over reporting,…

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These are the Container Ads You’re Looking For!

Do you wish your ad server had nice container ads? Most ad servers don’t offer a container ad style, and those that do aren’t as nice as AVID. With container ads you can pay for a single ad size and serve multiple ads in the same space. Each impression is tracked individually and can be…

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Why Do Successful Publishers Use an Ad Server

A few weeks ago I saw a post on one of the private marketing forums I use where the poster asked which ad server he should use. There was a poll attached to the post where people could vote for either the ad server they use or recommend. The first thing that shocked me is that for the…

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Are Annoying Ads Good for Business?

ONLINE banner ads are not the advertising industry’s most glorious achievement. From the pop-up to the sudden blast of music, the clickbait to the nonsensically animated gifs, the stroboscope to the advert that simply appears to have a spider scurrying across it, there seems to be no end to the ways in which banner advertisements…

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The Best Way to Increase Conversions and Simplify Your Display Marketing

Display marketing started in October, 1994 with the first banner ad being placed on an online magazine called hotwired.com. Companies weren’t sure what to make of a graphical web and didn’t know if they even wanted to market to this new “online” population, which was barely two million. Now, 20 years later, it’s estimated that…

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Mobile Ad Spend to Top $100 Billion Worldwide in 2016

Until recently, advertisers were reluctant to put much money into the mobile category, concerned about technological hurdles and the difficulties of measuring audiences. That hesitation is fading. The global mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion in spending. By 2018, mobile advertising will overtake desktop and account for 50.2 per…

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Bing Becomes Profitable For Microsoft

Microsoft unveiled the current iteration of their search engine, Bing, on May 28, 2009 and launched later that year on June 1st. It was the latest branding of the search engine that replaced Live Search, which had replaced Windows Live Search. For Microsoft, this has been a long time coming. Ever since their latest rebranding, Bing, has…

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