AVID Ad Server Wins Great User Experience & Rising Star Awards in FinancesOnline.com Review

We are proud to receive the Great User Experience Award for 2017 and Rising Star Award for the year 2016. At AVID, we pride ourselves on great customer service and user experience and have made that a central focus of what we do. With changes in the digital advertising industry, AVID has kept up with the changes, and the…

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Serve VAST Compliant Video Ads in AVID!

We’ve added more features to AVID this week and they’re HUGE. Each of the new features listed in this post will get its own standalone post and support page that will walk you through all the options for each feature, but here are a few of the highlights: For publishers, AVID can now rotate video ads…

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AVID Ad Server Mobile App Release

The AVID Development team is proud to announce the release of the AVID Ad Server App for both iOS and Android.  Have you ever been out of the office and had something come up where you had to make changes to ads or offers you’re running, right away? Ever been frustrated trying to navigate and…

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Get More Conversions and Higher CTR with AVID

Changes in Affiliate Marketing Affiliate marketing constantly goes through cycles as new technologies appear and old technologies mature. Affiliates who find new ways to adapt to the new marketing landscape continue to succeed, while those who do not adapt tend to fade away. The most recent cycle started with the introduction of RTB platforms, along…

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Affiliate Summit Recap

We’re back in the office after a very successful Affiliate Summit conference. Overall this conference was the most successful one yet, and we’re sure to be back. We had the chance to meet a lot of our clients face-to-face, and also showcased how robust AVID’s capabilities are with so many publishers, advertisers, agencies, and of…

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Native Advertising is the New Black

What is native advertising? Native advertising is becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less used. Native advertising is “advertising content on a website that conforms to the design and format of the site and is integrated into the site’s usual content” (dictionary.com). While there are a…

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Russian Click Bots Swipe Millions from Top Video Advertisers

According to security researchers at the fraud-fighting firm, White Ops, cyber criminals in Russia have developed an army of automated web browsers, dubbed “Methbot”, that stole millions of dollars per day from the biggest advertisers on the web. The ring has been raking in $3 million to $5 million per day by the researchers’ estimates,…

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Ad:Tech Take Aways

I just got back from Ad:Tech New York and it was quite an exhausting experience. My voice is still hoarse from talking to so many people, and my feet still ache from walking to and from the convention center. Overall, the conference was a great success for us. I got to meet face to face…

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IDFA: Identifier for Advertisers in iOS10

What is the IDFA? The identifier for advertisers (IFA or IDFA) is a temporary device identifier used by most Apple devices. It provides information to advertisers based on the user’s activity which advertisers and ad networks use to serve relevant ads on websites and mobile apps. It replaced the unique device identifier (UDID) which was…

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AVID Ad Server at AD:Tech New York

AVID at ad:tech New York AVID Ad Server is excited to be hosting a booth at the upcoming AD:TECH Conference in New York. Come by booth #114 to say hi and find out more about AVID, We’ll be giving away a brand new Apple Watch. Request a demo of AVID Ad Server at our booth…

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