Ad:Tech Take Aways

I just got back from Ad:Tech New York and it was quite an exhausting experience. My voice is still hoarse from talking to so many people, and my feet still ache from walking to and from the convention center. Overall, the conference was a great success for us. I got to meet face to face…

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AVID Serves Your Ads and Tracks Impressions In Real-Time

In the world of online advertising, ad space is bought and sold in milliseconds. Many affiliates and ad agencies use programmatic buys and real-time bidding platforms to optimize the price they pay for each impression, click, or conversion. The data they rely on to make the decisions on which traffic sources to bid on and which ads are…

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Bing Becomes Profitable For Microsoft

Microsoft unveiled the current iteration of their search engine, Bing, on May 28, 2009 and launched later that year on June 1st. It was the latest branding of the search engine that replaced Live Search, which had replaced Windows Live Search. For Microsoft, this has been a long time coming. Ever since their latest rebranding, Bing, has…

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Exit Intent: Subscribe or Monetize?

Let’s talk exit intent popups – you know, those little popup boxes that appear when you’re about to leave a website? We see them EVERYWHERE these days (on over a third of all websites), and for good reason. If one of your visitors is about to leave your site, it’s easy to re-engage them or…

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AVID Ad Server Wins Great User Experience & Rising Star Awards in FinancesOnline.com Review

We are proud to receive the Great User Experience Award for 2017 and Rising Star Award for the year 2016. At AVID, we pride ourselves on great customer service and user experience and have made that a central focus of what we do. With changes in the digital advertising industry, AVID has kept up with the changes, and the…

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Why Your Display Ads Suck

AVID Ad Server is conducting a 4-part mini course on how to become an advertising master with AVID. These lessons come from over 50 billion impressions run by media buyers just like you. In part 1, we’re going to be talking about why your display ads suck. In this first lesson, we’ll teach you the…

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Avid Ad Server vs. Revive Adserver | Ad Server Guidebook

A fitting ad server makes up the core of impactful cross-channel advertising. But, how to choose the proper ad server for your business? What capabilities should the ad server provide you with, so that you can reach your goals? Below is a comparison of Avid Ad Server vs. Revive Adserver Understanding the Market As the…

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3 Easy Ways to Set Up an Effective Bot Trap with AVID Ad Server

All high volume marketers want clean, cheap traffic. However, this is a catch-22. Clean traffic is not cheap and cheap traffic is not clean (think about it, you get what you pay for). So, how do you get the best of both worlds? Most of the garbage that comes through cheap traffic is bots. Without…

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Russian Click Bots Swipe Millions from Top Video Advertisers

According to security researchers at the fraud-fighting firm, White Ops, cyber criminals in Russia have developed an army of automated web browsers, dubbed “Methbot”, that stole millions of dollars per day from the biggest advertisers on the web. The ring has been raking in $3 million to $5 million per day by the researchers’ estimates,…

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Why Use AVID Ad Server?

Having a proper ad server is very important in terms of optimizing your display marketing operations. It really is a best practice to use your own ad server if you run a large volume of ad campaigns, and should be a best practice even on lower volumes as you get started. So let’s dive into…

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