Finding a White Label Ad Server

What is an Ad Server? A Programmatic “TV Campaign” has evolved significantly in the new age of digital advertising. It is now possible to make better and faster decisions for your business using the dynamic reporting of today’s advanced programmatic advertising platforms. The majority of display ads are fed through programmatic channels, meaning the automation…

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Case Study: [Why Use AVID with a DSP?]

Why Use AVID with a DSP: This is a quick case study on getting the most out of your DSP display traffic by using AVID Ad Server. This is aimed at advertisers who are new to using a DSP or have never used a DSP before, as well as advertisers who have been using DSPs for a while.…

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IDFA: Identifier for Advertisers in iOS10

What is the IDFA? The identifier for advertisers (IFA or IDFA) is a temporary device identifier used by most Apple devices. It provides information to advertisers based on the user’s activity which advertisers and ad networks use to serve relevant ads on websites and mobile apps. It replaced the unique device identifier (UDID) which was…

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Pop-up Blockers: What They Can Teach Us About Ad Blockers

Remember the days when you couldn’t visit a website without being bombarded by at least one pop-up? At the time it was THE advertising method of choice for driving traffic to websites, selling everything from cars to porn (mostly porn). Many web surfers felt that pop-up ads were annoying at best, intrusive and violating at…

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AVID Ad Server at AD:Tech New York

AVID at ad:tech New York AVID Ad Server is excited to be hosting a booth at the upcoming AD:TECH Conference in New York. Come by booth #114 to say hi and find out more about AVID, We’ll be giving away a brand new Apple Watch. Request a demo of AVID Ad Server at our booth…

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6 Tips For Writing Great Emails

As we all know, email marketing is not dead. So you blow the dust off the client email list you’ve been gathering and decide to get serious about email marketing. You’ve got your computer fully charged. You’ve got AVID Ad Server to help you insert and manage the ad creatives in your email. You sit…

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18 Online Advertising Stats [Infographic]

There was a time when online marketing was considered a waste of time and money. The industry was plagued with disruptive pop-up ads that hurt a brand’s image more than helped. In the past 5 years online streaming, faster internet connections, and the ubiquitous smartphone have changed the way people access information and entertainment. Social…

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How to Pick a Winning Traffic Source

Finding a winning traffic source requires patience and commitment. The time spent testing different traffic sources against all of your banners ads, offers, and landing pages is what turns ordinary affiliates into super affiliates…and it’s worth the work. Also, not all traffic sources will work for all verticals. The key to picking a winning traffic source will depend largely on the verticals and…

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How AVID Ad Server Delivers Rich Media Like a Pro

If you want to make money on the internet, you need to have control over your advertising. From the perspective of an advertiser, you want to make sure that the right ads are being displayed on the right web properties at the right time. And you also want those ads to be delivered as reliably…

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Email Marketing is Alive…and Profitable

Thanks to Gmail, we have a “Promotions” Folder where all the emails we receive from email lists or marketing offers are automatically sent. Its not a spam folder because these are lists, for the most part, we opted into from brands we know or want to follow. I usually check my Promotions Folder daily and may click on a…

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